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Never-the-less, the thought of meeting all kinds of interesting people and having a chance to get out of the studio for a couple of days lends some excitement to the proceedings. I get some spoons together, maybe make some earrings or jewelry boxes for the 10 dollar crowd and break out the David Western Lovespoons banner...it's good fun.
Of course once I get there, I am inevitably faced by the customer who tells me that my prices are too high or that they could carve one faster, better, blah, blah, blah. Now normally, I'm pretty good at keeping a poker face, nodding sagely and offering a polite response, but take a look at this weather we had, and you'll see why my mood darkened a touch this week.
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But as the second day rolled along and the snow began filling up my display boxes, I had plenty of time to consider the whole 'expensive craft' issue. How does a craftsperson get through to people who are conditioned to buy the cheapest crap they can lay hands on that the things we make are worth the money we charge? As a lovesoon carver, I'm damned lucky if I ever make 20 bucks an hour carving a commission piece. Now that might sound pretty good if you work at the Arches, but for the amount of knowledge and technical skill I am expected to possess, it's pretty mediocre money. Remember too, that 20 bucks also includes the cost of running my studio, my advertising, wood, tools etc etc., so by the time I get my hands on some, I'd probably be better off financially working for Walmart. So why not charge more? Well, you can only charge what the market will bear and the market doesn't have much time for handmade stuff. It's kind of a funny thing, but I get loads of people coming by the booth to admire my spoons and to bemoan the sad state of affairs in the 'hand-made' world, but hardly any of them support their kind sentiments with a purchase.
Another problem is that there are so many TV shows and 'how-to' books which show you how to make a 'one-of-a-kind heirloom' on a Sunday afternoon during the half- time show of the football game, that alot of craft has been cheapened to the point of irrelevance. I don't mean to belittle those people who have to see a finished project after their 12 minutes of hard work, but sometimes good things really do come to those who wait. Good craft requires patience, skill and more than a little bit of determination. It also requires that you have breakages, disasters and mis-starts along the way. That is all part of getting good at something.
I guess where all this is leading, is if you are one of those people who thinks that the craft product in front of you is too expensive etc., etc., ask yourself if you could really do it better and quicker. Of course you think you could, but could you really? Be honest about it and then ask yourself if you would do the work for that price -- I bet you'll come up with a different view of things.
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Well, now that I've got all that off my chest, swept the snow off my spoons and packed them away, I can return to my Americymru spoon and my usual sunny disposition!
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I feel your pain! Handcrafters aren't the only ones to have to deal with the "too expensive" complaint. As a consulting engineer in the construction industry, my fees, as a percentage of construction cost, haven't changed in the 30 years I've been in the business. The numbers have gone up, but the buying power hasn't. There is an old story known by every consulting engineer. An engineer gives his fee to a client for a relatively small job. The client gets all huffy and says, "That's an exorbitant fee for so little work!" The engineer replies, "You aren't paying for my work on this project. You are paying for all the schooling and years of experience it took me to get to the point that I can do your little job." The story doesn't relate what the client said to that, but I suspect it was something along the lines of "I don't care! You're still too expensive!"
ReplyDeleteBob
I guess that's why Walmart is as busy as it is!
ReplyDeleteI grew up at the Saturday Market in Portland with my dad - a potter - this is an outdoor market and anything you sold had to be handmade and at one time approved to be of sufficient artistic quality to be sold there. There were potters, woodcarers, painters, silversmiths, glassblowers, etc - everyone wanted the $5 coffee cup - :P
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